Built to
be called.
Not just
seen.
Strip away
what doesn't
get you hired.
Scroll to explore
Transformation complete
Roofing◆ Paving◆ Concrete◆ Excavation◆ Exterior cleaning◆ Landscaping◆ HVAC◆ Electrical◆ Remodeling◆
Roofing◆ Paving◆ Concrete◆ Excavation◆ Exterior cleaning◆ Landscaping◆ HVAC◆ Electrical◆ Remodeling◆
(00) — The reality
Nobody uses the phone book anymore. Here's what really happens.
Step 01
They search
Google. “Roofer near me.” If you're not there, you were never in the running.
Step 02
They judge
Ten seconds. Fast and sharp, you're in. Looks like 2011, back button.
Step 03
They call one guy
The one whose site looked like it answers the phone. Everybody else just watched.
(01) — Foundation
Starter.
A custom-built website that establishes your business, builds credibility,
and gives you a professional digital foundation that stands out.
Custom design & build
Fast on a phone
Click-to-call everywhere
Your work up front
Priced on the call · every job gets a quote
(01 / 03) — Foundation
Where craft meets clarity.
Continue →
(02) — Flagship
Growth.
Everything in Starter, plus the parts that put you in front of people
searching right now — and keep you there.
Everything in Starter
Google Business done right
Reviews where they count
More pages, more service areas
Priced on the call · every job gets a quote
(02 / 03) — Flagship
Everything in Starter — plus the engine.
Continue →
(03) — Signature
Pro.
The full build, handled end to end, with changes turned around fast and
a direct line to the person who built it.
Everything in Growth
Priority turnaround
One point of contact
You own all of it, day one
Priced on the call · every job gets a quote
(03 / 03) — Signature
Built by hand, one bench at a time.
Continue →
(04) — The work
Work you can inspect yourself .
cleanwhitediamond.com
Dirty windows? We can fix that.
Free quote
White Diamond Cleaning — Saline, MI
Window cleaning and pressure washing, built from scratch in 2026. Booking, service pages and the quote flow, all designed and built here.
The business has since changed hands, so what is live there now is out of my hands. This is the build as I delivered it.
Deadwood Ink — Ann Arbor, MI
A private, appointment-only tattoo studio. Booking flow, gallery and consult process, built to make the work do the selling before anyone picks up the phone.
Different trade, same standard. Open it and judge it yourself.
deadwoodink.com ↗
(05) — Straight answers
No pitch deck.
01 What does it cost?
Every job gets a quote — same as yours. A one-truck outfit and a thirty-man crew shouldn't pay the same. The call is where you get your number.
02 I already have a Facebook page.
A Facebook page is renting. The algorithm changes, you disappear. A website is property. Keep the page — just don't bet the business on it.
03 How long does it take?
Days, not months. Your exact timeline comes with your quote.
04 What if I want changes later?
That's what your monthly plan covers. New photos, a new service, a price update — send it over and it gets done. No support tickets, no hourly invoices.
05 Do I actually own the site?
Yes. Domain, files and accounts in your name from day one. If we ever part ways, you keep everything.